Hi there!  Magic Liz here.

Sign - Virgo

MBTI - INTJ

Enneagram - Type 8w7(The Independent)

Role Model - Elon Musk / Naval Ravikant / Midge Maisel

My 16 years in advertising have been a deliberate evolution, from an Assistant Account Executive to a Strategy Director.

By fluidly transitioning between Management and Professional tracks,
I have developed into a hybrid talent: equally capable of steering an organization or executing a solo mission.

I have navigated every major industry pivot:
from the dominance of traditional PR to the rise of social media, live-commerce, and the influencer economy.

My recent focus on full-funnel integrated marketing has confirmed one truth:
landscapes shift, but those who embrace change with absolute agency will always win.

Now, in 2026, we have reached the AI Singularity.

I am not here to watch the transformation; I am here to build it, and the first thing I'm building is this digital portfolio.

Out of a love for life, these are the rules I live by the ELIZA system

Explore every single dot,
and every dot counts.

Sixteen years. A multitude of dots.
Each dot tells a story; each dot holds its value.
These are the dots that define the journey.

Learn by interest,
build by pragmatism.

Interest initiates the search. Pragmatism dictates the build.
Beyond collection, I pursue utility.
Knowledge is the foundation, and function is the goal.

Click to Watch
Paid Media Budget Allocation

PMBA - 付费媒体预算分配工具

某客户在东南亚的新品项目中,团队不计其数地开会,只为做出合理的预算和资源配置。
反复的折磨让我意识到「基于目标寻找最优解」需要的不是一群人,而是一套数学算法。
于是我与 AI 一起 vibe 了这个小工具。

Claude Gemini Codex Google Flow
Click to Watch
Structured Social Writing

SSW - 结构化社媒写作平台

长期不做个人表达的结果就是梦到哪句说哪句,我使用这个工具来规范自己的结构化输出。
Framework 参考了 Dan Koe 的经典输出框架,以及 Minto Pyramid 框架。
同时接入 AI 功能,实现 X 和 小红书的内容直出、Blog 的在线发布及管理。

Google Studio Codex Cursor Google Flow
Click to Watch
Insight Canvas

IC - 项目洞察画板

作为 planner,在写 deck 之前要先构建思考链路、并在大量信息中找到 insight。
实操上,画草图、mindmap 的效果都不理想。
我根据自己的工作习惯 vibe 了一个 canvas,能兼容多种媒体形式、接入 AI 互动、导出 html 和 jason 方便后续 vibe deck。

Claude Cursor Google Flow

Iterate from raw thought to bold talk.

Wild study. Bold delivery.
The mind filters the noise; the flow distills the essence.
Turning rough intuition into clear expression.

Zealous for the next Aha moment.
Ambitious to become the very spirit I crave.

Where words fail, the visual strikes.
Where targets flow, the ideal grows.

more sketch
5A marketing sketch

Sketch for Marketing

我们的任务,不是修一条完美的高速公路,而是在这张网上布置足够多的节点和触点。

Underdog marketing sketch

Sketch for Marketing

Lulu 针对underdog 提出的framework,对国内环境而言,可能过于理想化。

1.6x job performance sketch

Sketch for Management

使用 AI 的综合绩效提升至1.61 倍,我有一个基于单一数据的臆想……

The Golden Circle marketing sketch

Sketch for Marketing

没有内核的东西,做得再好都不会有人买单。

AI-native marketing sketch

Sketch for Marketing

AI-native的设想很美好,但很长一段时间内,human依然是中心。

MagicLiz podcast cover

Magic Liz | My Take | EP001

那杯咖啡后,我决定把故事拿回来

If you don't tell your own story,someone else will.

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MagicLiz podcast cover

Magic Liz | My Take | EP002

把“厌蠢”再向深处想一层

自由优越感和渴望高效之外,我认为这只是一种生存本能。

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MagicLiz podcast cover

Magic Liz | My Take | EP003

AI 降本,悬而未决

我们的任务是过河,但是没有桥或没有船就不能过。

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